Amid global trade disruptions triggered by newly imposed tariffs by U.S. President Donald Trump, the European Union is increasingly positioning itself as a predictable and attractive trade and investment partner. This was emphasized by European Commission President Ursula von der Leyen in an exclusive interview with Politico on April 22, 2025.

"In a more and more unpredictable global environment, countries are lining up to work with Europe," she stated.

A Changing Global Order

Following Trump's announcement on April 2 of a 20% “reciprocal” tariff on EU goods and a 10% tariff on imports from most other countries, financial markets reacted sharply. According to the World Trade Organization, a full reimplementation of higher tariffs could lead to a 1.5% contraction in global trade in 2025, with North America being the hardest hit.

The EU currently remains subject to a 10% base tariff, along with an additional 25% duty on exports of steel, aluminum, and cars. Meanwhile, the escalating trade conflict between the U.S. and China has resulted in triple-digit tariffs from both sides.

Europe as a Reliable Trade Partner

Against this backdrop, von der Leyen highlighted the rising interest in EU partnerships. Over the past few weeks, she has held talks with leaders from Iceland, New Zealand, Malaysia, the Philippines, Canada, India, and the United Arab Emirates, all seeking stability and predictability.

"Europe stands firm, grounded in values, ready to shape what comes next," she added, citing a recent Eurobarometer survey showing that 74% of EU citizens support membership in the Union — the highest level in 40 years.

Trade Uncertainty and European Initiatives

While the White House engages in bilateral talks with national leaders, including Italy’s Prime Minister Giorgia Meloni, the EU is focusing on strengthening its trade ties with Latin America (Mercosur), Asia, and Africa, as well as on reinforcing the Single Market.

Von der Leyen is also expected to visit China later this year to meet with President Xi Jinping — a strategic move aimed at balancing global economic influence.

What Does This Mean for Bulgaria and the Ruse Region?

In a polarized international trade environment, the EU’s regulatory stability and predictability offer a significant advantage for Member States like Bulgaria. As a well-established industrial and logistics center, Ruse stands to benefit in several ways:

• Positioning as a strategic hub for companies seeking access to the European market and trade with North America under favorable terms;
• Attracting third-country partners looking for predictability after U.S. tariff hikes;
• Expanding industrial collaboration with countries like India, Canada, or New Zealand within the framework of new trade agreements.

Source: Politico, April 22, 2025, Von der Leyen: World is ‘lining up’ to work with Europe amid Trump’s trade war

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