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Bulgarian Business Delegation in China: Promoting Ruse as a Key Business Destination

02.09.2024

In commemoration of the 75th anniversary of the establishment of diplomatic relations between Bulgaria and China, the Bulgarian Chamber of Commerce and Industry (BCCI) organized a two-week visit of a Bulgarian business delegation to China. The delegation, which includes representatives from various chambers of commerce and industry, including the Ruse Chamber of Commerce and Industry (RCCI), aims to foster economic cooperation between the two countries and showcase investment opportunities in Bulgaria, with a particular focus on the Ruse region.

Official Opening and Presentation of the Ruse Region

On August 30, 2024, the delegation was officially welcomed in Fujian Province, southeastern China, known for its advanced economic zones and key ports, which play a crucial role in the country’s international trade. During the opening ceremony, Ms. Stela Dionisieva, Programme and Project Expert at RCCI, presented the Ruse region as an attractive business destination with significant investment potential. She highlighted Ruse's strategic location at the crossroads of key European transport corridors and its proximity to the Romanian border, making it a vital logistical hub.

Objectives and Themes of the Delegation

During the visit, the Bulgarian delegation will participate in a series of training sessions and business meetings aimed at deepening knowledge of the economic environment in China and discussing future cooperation opportunities. Key themes include:

  • Overview of the current economic situation in China: Participants will be introduced to the latest trends and development prospects of the Chinese economy, the second-largest in the world.
  • Analysis of trade and economic relations between Bulgaria and China: Review of the current state of business relations between the two countries and opportunities for expanding cooperation.
  • Business internationalization: Exploration of strategies for expanding business into international markets, with a focus on the Chinese market.
  • Technology and innovation: Special attention will be given to the development of 5G and 6G technologies, green energy, and electric vehicles, which are key to the future of industry.

Visit to the China International Fair for Investment and Trade (CIFIT)

One of the most significant events during the visit is the delegation’s participation in the China International Fair for Investment and Trade (CIFIT) in Xiamen. CIFIT is one of the largest economic events in China, providing a platform for promoting international investments and economic cooperation. The Bulgarian representatives, including those from Ruse, will have the opportunity to meet potential Chinese partners and explore opportunities for joint investments and projects.

What Does This Mean for Business in Ruse?

For Ruse, participating in such a high-profile international initiative is strategically important. It offers the region an opportunity to be positioned as a key partner for Chinese companies looking to expand their presence in Europe. By encouraging investments in sectors such as green energy, high technology, and infrastructure, Ruse can attract new investments that will drive economic growth in the region.

Next Steps and Future Events

Next week, the delegation will participate in a special event organized jointly with the Embassy of Bulgaria in Beijing. The purpose of this event is to discuss additional opportunities for cooperation and partnerships between Bulgarian and Chinese companies, with a focus on strategic sectors such as green energy and technology.

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