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EU unveils new strategy to simplify the Single Market and boost business growth

22.05.2025

On 21 May 2025, the European Commission presented an ambitious package of measures to simplify rules and reduce administrative burden within the European Union’s Single Market. The new strategy aims to create a more favourable environment for growth, innovation and investment, especially for small and medium-sized enterprises (SMEs) and the newly defined category of small mid-cap companies (SMCs).

Key benefits of the package

  • Estimated annual savings of over €400 million in administrative costs;
  • Improved access to the Single Market for over 38,000 medium-sized companies with up to 750 employees;
  • Expanded opportunities for competitiveness and growth for SMEs and SMCs;
  • Increased legal clarity and digitalisation of regulatory processes;
  • Enhanced protection for consumers and the environment.

Main measures of the strategy

  • New category “small mid-cap companies” (SMCs): companies with fewer than 750 employees and turnover below €150 million will receive benefits similar to SMEs, including simplified GDPR requirements and reporting obligations;
  • Digitalisation of product legislation: businesses will be allowed to provide product information in digital formats instead of printed documents;
  • Common specifications: used as an alternative to harmonised standards to demonstrate compliance when such standards are unavailable;
  • Simplified rules on fluorinated gases and batteries: extended deadlines and reduced administrative burdens for companies with low commercial volumes;
  • Improved access to trade defence mechanisms: better guidance and support for SMEs and SMCs involved in anti-dumping and other trade investigations.

What does this mean for Bulgarian companies and Ruse?

The new EU strategy responds to business demands for a more predictable, accessible and competitive regulatory environment. For companies based in Ruse – especially export-oriented manufacturers operating in a cross-border region – these measures bring new advantages:

  • Facilitated access to the EU internal market with reduced red tape;
  • Lower administrative costs in trade, digital compliance and environmental regulations;
  • Incentives for the development of new technology-driven industries, such as machinery, electronics, and chemicals.

The strategy is part of the Commission’s broader commitment to reduce regulatory burden by 25% overall and 35% for SMEs by 2029. Additional simplification initiatives are planned for defence, the chemical sector, and the digital economy.


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