On April 15, 2025, the economic forum “Business Horizons 2025” was held at the “Lyuben Karavelov” Regional Library in Ruse. Organized by the Ruse Chamber of Commerce and Industry (RCCI) in celebration of its 135th anniversary, the event brought together representatives from institutions, the business sector, and the expert community to discuss the economic implications of Bulgaria’s accession to the Schengen Area and its upcoming entry into the Eurozone.
Key highlights from the forum:
- Economic growth in border regions: Regional Governor Dragomir Draganov projected a 20% increase in economic activity in border regions such as Ruse following the adoption of the euro. According to him, Eurozone membership will enhance financial stability, reduce transaction costs, and boost investor confidence in the Bulgarian economy.
- Tourism potential: Financial expert and member of Bulgaria’s Fiscal Council, Lyubomir Datsov, predicted a 20% increase in tourist visits to Ruse as a result of joining the Eurozone. He emphasized that euro adoption is a strategic move closely linked to the country’s long-term development as part of a united Europe.
- Improved investment environment: Julian Balchev, Secretary General of the Bulgarian Investment Agency, highlighted that Schengen membership is already creating new business opportunities in the region. He noted that since 2004, 14 certified investment projects have been implemented in the Ruse region, totaling over BGN 400 million and generating more than 3,000 jobs.
- Public awareness and partnership: Mayor of Ruse Pencho Milkov stressed the importance of effective public communication around the euro adoption process. He expressed hope that private investors would take a more active role in developing public infrastructure, as entrepreneurs in Ruse have historically done.
The “Business Horizons 2025” forum reaffirmed Ruse’s role as a proactive participant in Bulgaria’s economic transformation and European integration. Through close collaboration between institutions, the business community, and experts, the region is well-positioned to capitalize on the new opportunities presented by Schengen and the Eurozone.
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